This article is by Antony Mayfield who tweets here. His agency, Brilliant Noise has published a (free) paper on Nokia’s principles for social media marketing, with Craig Heburn, Nokia’s Director of Social Media and Digital.
Over the years I’ve worked with a good many companies in the mobile sector. I didn’t mean to, I don’t make a point of advertising the fact, it just worked out that way. Many of them have struggled with the idea of making the customer the centre of their universe. Read more